A conscious fashion advisor in your pocket
An app to help you filter out the noise when you’re shopping
Find options that align with your values
Discover curated responsible fashion
Build your sustainable wardrobe over time
Shaped with insights from over 50 conscious shoppers (and growing)
Guided by sustainability experts
Evaluating 200+ brands and counting
Caring about what you wear shouldn’t feel so hard.
Labels are confusing. Claims are inconsistent. Research takes hours.
Most of us fall back on what’s familiar, not because we don’t care, but because we don't have a simple, reliable way to make informed choices.
Anekho changes that.
Meet Anekho
Anekho exists to cut the overwhelm and help you navigate everyday clothing choices with clarity and make conscious fashion approachable.
We’re building an app that accompanies you through your conscious fashion journey, bringing together trusted insights, impact, and local discovery, so making thoughtful decisions feels like it should, easier.
Filter out the noise when you’re shopping
Anekho is there to help you beyond just finding clothes. It helps you find options that align with your sustainability values.
Scan & understand
Scan or upload an item to see what’s behind it. Our app tells you how confident we feel about each brand’s commitment towards sustainability.
Anekho evaluates brands based on publicly available information and expert-reviewed criteria, categorizing them as Leading, Progressing, Emerging, or Opaque.
Circularity markers help you see whether the brand supports repair, resale, or take-back options.
Discover alternatives
Find similar pieces from brands that better match your values.
No doom, no guilt, just options that feel more aligned.
See your impact, over time
Track the positive actions you take: repairing, swapping, choosing better materials, supporting transparent brands.
It’s not about a perfect score. It’s about seeing the real-world impact of small, intentional steps, over time.
Anekho is being built through ongoing research, early conversations 💬, collaboration with industry experts & everyday shoppers 🛍️.
“The concept that I do something sustainable, especially in times of fast fashion is really cool and dear to me.”
— Research participant“It’s a beautiful idea and a much needed product”
— Fashion sustainability expert“I really like it and I think it's something that's been missing... the challenges really got me hooked.”
— Research participant
Your Questions, Answered
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Anekho brings together research, publicly available data, and input from industry experts to help make sense of the impact behind what we wear.
We look at a range of factors — such as materials, transparency, brand commitments, and circular practices — and translate that information into something understandable and useful at the moment of choice.
This isn’t about declaring anything “good” or “bad.”
It’s about providing context, showing trade-offs, and helping you decide what matters most to you.As brands evolve and information improves, evaluations can change too — because progress isn’t static.
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Most tools focus on telling you what’s “good” or “bad.” Anekho focuses on you.
You set your own values. We keep things transparent.
No judgment, no oversimplified scores — just clarity, alternatives, and ongoing learning. -
We’re actively working to avoid that.
Transparency matters to us. That means being clear about what we know, what we don’t, and where information comes from.
We’d rather be honest and helpful than overly confident or simplistic. -
With Anekho, you’ll be able to:
Scan items to understand their impact
Discover alternative brands or products aligned with your values
Build a picture of your wardrobe over time
See the impact of your choices — past, present, and future
All designed to fit into real-world shopping habits.
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We want to be transparent and realistic about cost from the start.
Core features , scanning, discovery, curated shop, local stores, and challenges, are free.
Some features will be part of a yearly subscription so we can build sustainably without relying on affiliate commissions. -
Anekho is currently in development through research, expert
collaboration, and early user testing.
Join the waitlist to follow the journey and get early access.